795-810 NMS-081225.qxd
نویسندگان
چکیده
This study examined the relationship among personal network characteristics, gratification-utilities and the frequency of use of three interactive communication technologies (landline telephone, email and instant messaging).A conceptual framework is presented, providing a rationale for three hypotheses predicting positive relationships between personal network characteristics (size, intimacy and physical proximity), gratification-utilities and frequency of use.The participants were 286 college students, whom research shows are primary users of interactive media. Hypotheses 1 and 2, proposing a link between network characteristics and gratification-utilities with frequency of use, were supported, while Hypothesis 3, predicting a link between the prior two variables, was only partially supported. Frequency of use was associated more strongly with network characteristics than with gratification-utilities across the three technologies. Of the network characteristics, network size was significantly associated with gratification-utilities. Directions for future research are discussed. 795 new media & society Copyright © 2007 SAGE Publications Los Angeles, London, New Delhi and Singapore Vol9(5):795–810 [DOI: 10.1177/1461444807081225] ARTICLE 795-810 NMS-081225.qxd 25/9/07 3:26 PM Page 795 at SWARTHMORE COLLEGE LIBRARY on August 31, 2016 nms.sagepub.com Downloaded from New Media & Society 9(5)
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تاریخ انتشار 2007